MySalesTips eNewsletter

Over 250 Billion Records Served
MySalesHero.com is powered by Acxiom–the #1 NCOA^Link® Processor in the USA

spotlight Data “hygiene” may not be the sexiest topic on the agenda, but it is where you and your clients can gain a significant market advantage over competitors.

MySalesHero.com is powered by Acxiom, the leading data hygiene and data quality company in the industry. This past year Acxiom scrubbed over 250 billion records. NCOA^Link processing is a means of meeting the USPS® Move Update requirements needed to qualify for mailing discounts, but that is really just the tip of the iceberg when it comes to data hygiene quality. Read more

CONSULTING CORNER

SMBs: Jumpstart Economic Recovery by Finding, Reaching and Maintaining Quality
Sales Leads

The Great Recession deeply impaired the nation’s small- and medium-sized businesses, but it’s time for this critical sector to rise again. In fact, SMBs are expected to lead the national recovery and get Americans back to work and spending once more.
Read more…

INDUSTRY INSIGHTS

Fashion Preference Could Determine Future Spending Intentions and Shopping Behavior

fashion A new Retail Consumer Dynamics study from Acxiom Corporation provides a particularly insightful snapshot of consumers through the lens of fashion preferences and explores variations among preference group intentions and expected shopping behavior over the next few months – and not just in the apparel category. “Fashion Forwards” indicate an intention to spend roughly twice as much as other groups in categories such as electronics, home furnishings, sporting goods and health and beauty aids. Read more…

MARKETING KNOW-HOW

Why Are You Breaking Up With Me?
Customer Retention and Loyalty in the 21st Century

I had my first official girlfriend in the seventh grade, but it didn’t last. After three weeks, she gave me the news: “We’re breaking up,” she said. I was devastated. “Why?” I asked, heartbroken. She looked amazed that I had to ask. “You never call me!” was her reply. Well, OK, she was right—I hadn’t called her, not even once. In my naiveté, I’d never considered talking to her outside of school. I knew her name, of course, and who she had for math class. But my “girlfriend” data was greatly limited. She left me because I didn’t really know her and, more importantly, because I didn’t try to know her. Read more…

NEW MARKETING SOLUTIONS
MySalesHero.com announces new services from our partner companies
We make it easy to manage the accuracy and visibility of your online presence

We are working closely with trusted business partners to bring you state-of-the-art marketing services that extend the value of our support for all of your marketing and sales needs.

Update your online phone listing with MyBusinessListingManager and ensure your online information is accurate and complete.

MyRepMan helps you be proactive in managing your online reputation so you can track, measure, and manage your online presence in search engine results and social media.